Course curriculum

    1. Okay, so what's DR?

    2. Annotated Cashvertising PDF

    3. Cashvertising: Book and Powerpoint Presentation

    4. The 4 Frameworks of Traditional Direct Response Marketing

    1. Problem, Solution

    2. Problem, Solution Video walkthrough (full, draft)

    3. Problem, Solution Core Concepts quiz

    4. Problem, Solution Tone Quiz

    5. Problem, Solution Buzzwords Quiz

    6. ASSIGNMENT: Problem, Solution Example Ads

    7. ASSIGNMENT: Problem, Solution Templates

    8. Problem, Solution Example ad: D11_KEEPS_Girlfriend

    9. Problem, Solution Example ad: Upstart_D2_SmarterRates

    10. SUMMARY ASSIGNMENT: Problem, Solution concepts

    11. Problem, Solution Summary Quiz

    1. Desirable Situation Overview Powerpoint

    2. Desirable Situation Overview (DRAFT, unseparated)

    3. Desirable Situation Core Concepts quiz

    1. Flip the Script PDF

    2. Direct Response University / Flip the Script

    3. Flip the Script - Introduction

    4. Flip the Script - Tone

    5. Tone - Quiz

    6. Flip the Script - Core Concepts

    7. Core Concepts Quiz

    8. Flip the Script - Buzzwords

    9. FTS Buzzwords - Quiz

    10. Flip the Script - Other Things to Keep in Mind

    11. Flip the Scripts - Examples

    12. ASSIGNMENT: Flip the Script Example Ads

    13. Flip the Script - Thought Starters

    14. Flip the Script - Templates

    15. ASSIGNMENT: Flip the Script Templates

    16. Example FTS ad: ButcherBox "Stop Shopping at the Grocery Store"

    17. Example Ad: SDC “Million Dollar Smile”

    18. FTS Summary Quiz

    19. SUMMARY ASSIGNMENT: Flip the Script concepts

    1. Example: Problem, Solution Tik Tok

    2. Example: Desirable Situation Tik Tok

    3. Example: UIDU Tik Tok

    4. Example: FTS Tik Tok

    1. Sample Title

    2. Sample 2

About this course

  • Free
  • 43 lessons
  • 1.5 hours of video content

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